# ANZ Onepath

We worked with a division of Onepath to develop advanced customer retention modelling and customer valuation.

## Solution

We were able to model what factors led to a customer choosing not to renew a product using machine learning techniques with a strong emphasis on explainable and interpretable results. After modelling the probability of churn we then assessed customer lifetime value to decide which customers should be targeted for different retention strategies.

## Results

This product was embedded into the business and the modelling was set up to run as part of the day-to-day reporting, giving stakeholders information to act on as part of their role. There were also other benefits of the analysis which allowed for a more in-depth view of the metrics that were being reported on.